portfolio
Blue ICE (In-Car Entertainment) Group
URL: www.blueice-electronics.co.uk
Reference site: www.blueice.org.uk
Three sites for this group, all based on the same visual concept, but each focused on a different area of activities:
Blue ICE Electronics
A small promotional site describing the range of repair and other technical services provided from Blue ICE's South London workshop, with updates in 2003 to add online repair booking functionality.
Blue ICE Reference
Providing the perfect companion to the two commercial sites, this reference site encompasses hundreds of pages of useful information for those interested in in-car entertainment, with in-depth features, an extensive glossary and other technical information that can help people better understand the services they need, solve simple problems themselves and showing the deep range of expertise on offer.
Blue ICE Retail
Now discontinued due to changing business priorities, Bluefire developed a well-received secure online store offering a wide range of fully indexed, searchable in-car entertainment equipment. The implementation of this site was carried out in conjunction with experts from Skypay, the online payment service, combining technical excellence and security with Blue ICE's own style and needs.